by Beth Menduni | Feb 24, 2021 | Brand Message, Brand Storytelling
Testimonials are fantastic marketing tools. They offer another person’s perspective about the good work that you do and provide evidence to prospective customers that you are indeed, legit. But how can you utilize those testimonials to tell an effective story about...
by Beth Menduni | Feb 23, 2021 | Brand Message, Brand Storytelling, Storytelling
Every time my company finishes a project, we send out a follow up questionnaire. We want to know how we did and where we can improve, but the questionnaire also provides us with client testimonials that can be incorporated into our marketing. While most follow up...
by Beth Menduni | Dec 31, 2019 | Entrepreneurship, Storytelling
The baby came first, then the business. It was like raising twins, except each child was in a different house, miles apart. I constantly felt like I was failing. Societal expectations and the media were always reminding me how I lacked something. In three years, I...
by Beth Menduni | Jul 25, 2018 | Entrepreneurship
I am two and a half hours into my cabinet building building project and there are still at least two more hours to go. I honestly thought I would be done by now. Suddenly that $50 handyman service fee doesn’t seem so outrageous at all. I really thought I could do it...
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