by Beth Menduni | Feb 24, 2021 | Brand Message, Brand Storytelling
Testimonials are fantastic marketing tools. They offer another person’s perspective about the good work that you do and provide evidence to prospective customers that you are indeed, legit. But how can you utilize those testimonials to tell an effective story about...
by Beth Menduni | Feb 23, 2021 | Brand Message, Brand Storytelling, Storytelling
Every time my company finishes a project, we send out a follow up questionnaire. We want to know how we did and where we can improve, but the questionnaire also provides us with client testimonials that can be incorporated into our marketing. While most follow up...
by Beth Menduni | Feb 9, 2021 | Brand Message, Brand Storytelling, Storytelling
Consumers naturally trust each other. Before making a big purchase we jump online to check for reviews and complaints about the provider. For businesses, testimonials are an effective tool to help you connect with your target audience. Potential consumers want...
by Beth Menduni | Jan 14, 2021 | Brand Message, Brand Storytelling
The saying “new year, new me” is one we are all too familiar with. This new year, instead of reinventing yourself – I want you to identify yourself. 2020 is over! It’s time to start fresh and rewrite your story. The pandemic has been hard on everyone and...
by Beth Menduni | Sep 23, 2020 | Brand Message, Storytelling
Communicating is easy, but true connection is hard. Our world is noisy and there are so many distractions demanding our attention. How do we give our business the best chance to be heard? You need to say the right thing to the right people at the right time. That’s...
by Breanna Browning | Apr 20, 2020 | Brand Message, Brand Storytelling, Storytelling
Every good brand should have a distinct voice. Your story, what you value, and the way you deliver your message is what sets your company apart from your competition. Finding your voice means speaking your truth and letting people know what matters to you. When you...
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