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Communicating True Value: Business growth through targeted brand messaging
Strategic planning is key to increasing market share and sales for the next year. But after you’ve established your plan, how do you actually do it? It all comes down to your messaging and storytelling. You can accomplish your goals in 2021; you just need to have a clear narrative so that your audience understands how to engage with you and, most importantly, how to buy from you.
6 Tips for Building Authentic Connections
Communicating is easy, but true connection is hard. Our world is noisy and there are so many distractions demanding our attention. How do we give our business the best chance to be heard? You need to say the right thing to the right people at the right time. That’s...
What To Say On Camera To Convert Your Audience
Time is money and video production has a high per minute cost. The best way to save your marketing budget is to come to the studio prepared to deliver your content. This will decrease the amount of times you screw up (everybody does it), which in turn decreases the...
3 Tips To Gain Confidence On Camera
Your story is the hardest one to tell but showing up and authentically sharing your message is the best marketing you can do. Here are three solid tips that will help you gain confidence in front of the camera.
Finding Your Voice In A Crowded Digital World
Every good brand should have a distinct voice. Your story, what you value, and the way you deliver your message is what sets your company apart from your competition. Finding your voice means speaking your truth and letting people know what matters to you. When you...
3 Tips for Making Videos that Convert
How many videos have you seen while browsing social media today? Chances are you’ve scrolled past quite a few. Video is no longer the future of social media marketing, it is the NOW. More video content is being watched than ever before, with 85% of all US...
Getting Past ‘Stuck’: A guide for moving through fear and decision paralysis
Everything is scary when risk is involved. Worrying about financial risks can keep you up at night and the realization of how much time is needed to hit a goal and be paralyzing. If you know the world needs your idea, you've got to lean into the fear. That scary...
Feed your brain better stories for a happier life
The baby came first, then the business. It was like raising twins, except each child was in a different house, miles apart. I constantly felt like I was failing. Societal expectations and the media were always reminding me how I lacked something. In three years, I...
What video equipment do I need to make videos on my own?
Recording your first video can be a bit intimidating. Sitting in front of a camera is awkward and choosing the right gear can seem overwhelming. This article will identify budget friendly gear and an overview on the function of the equipment. At Mkg Dept, we believe...
How to tell a story: The basics of storytelling and script writing
Anyone can learn to become a master storyteller. Sure you'll write a few sh*tty drafts in the beginning, but after some practice, you will get there. Below is a guide to get started on your storytelling adventure. 1: Know who you're talking to Begin by identifying...
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