Time is money and video production has a high per minute cost. The best way to save your marketing budget is to come to the studio prepared to deliver your content. This will decrease the amount of times you screw up (everybody does it), which in turn decreases the amount of time spent recording and creates less footage for your editor to review. Here are five tips to help prepare your script for your on-camera delivery.
1. Don’t make a video unless you’ve spent at least two hours prepping
Prepare your script. The better you know your content, the better your personality will shine on camera. Write out your script/talking points and practice it out loud. Be mindful of the time limits for the different social media platforms and time yourself so you know how long your delivery will be.
2. Understanding what you say vs. how you say it
Sometimes we get so caught up in the messaging that we forget to make sure our content is engaging. Who wants to watch a video with people just reading a script? No one! Be authentic and engage with your audience. Make your script conversational. Deliver your content in a way that your consumers will want to keep watching and continue watching to your next video.
3. Stop making people feel dumb
Always keep your videos simple. Don’t make more than three points or you will lose your audience. Throw out industry jargon. If you get the term wrong, you’ll look dumb, or even worse, if your audience doesn’t know that term, you’ll make them feel dumb. Just use simple terminology to connect a person with an idea.
4. Add a call to action
Let your audience know how to engage with you. Give them instructions or some direction on what the next step is to get more of your amazing content.
5. Engage in three seconds
Make the first three seconds of your content engaging so people will want to watch more. You can do that through your delivery AND by delivering the content in a way that creates curiosity. Draw them in so that they keep watching until the end where your call to action is. Here is where you get them to convert!
Prepping for the camera is absolutely necessary to make your video production process as seamless as possible. When it’s time to shine and deliver in front of your perfect client, you’re going to be ready. If you still don’t feel comfortable in front of the camera, join my StoryChallenge. You’ll get a video storytelling guide and 12 weekly prompts to help you tell your story on camera. If they’re good, you can share it with your network and create some great content. If you’re not comfortable with it, just don’t post it.. Eventually this practice will help you feel comfortable being in front of the camera. Join me and take the leap, get curious, get uncomfortable, and tell a better story.