Your story is the hardest one to tell, but showing up and authentically sharing your message is the best marketing you can do. Being on camera can be intimidating. It’s easy to fear being judged by others for what you’re saying or even how you look. When you don’t feel confident in front of the camera, anyone watching will know. You will come off as disingenuous, fake, or uncomfortable and no one wants to watch that. Here are three solid tips that will help you gain confidence in front of the camera.
1. Know your story
Practicing your script is a great way to shake out fear and get comfortable with what you have to say. Practice your story everywhere; in your car, in the shower, call your mom or a friend and ask for feedback. You need to be able to communicate what it is that you do and how you can help other people so you can lead them into your sales pipeline. When you know your story backwards and forwards, you’ll be prepared to deliver in front of the camera.
2. Use a teleprompter
When you have a lot of content to deliver and can’t memorize it all, a teleprompter can save you a lot of time and frustration. It allows you to read the script in front of the camera, decreasing the amount of time spent recording and editing the video footage, which will save you money.
3. Throw away bad takes
When you’re watching a video, you do not know how many times it took that person to record the video. They could have had 43 shitty takes before the one that you’re watching. Record your message until you are satisfied with your performance and delete the crappy ones – but make sure to save the funny mistakes for the blooper reel.
Once you know your story, you need to share your genius with the world. You’ve got to change your internal script and stop nitpicking about what may go wrong. Just be prepared and you’ll shine on camera. Remember, marketing isn’t about you, it’s about how you can inspire others. Instead of fearing rejection, think about the possibility of connection and acceptance. I would rather get judged on my appearance than to never share my gift to the world. People need to hear your thought leadership. Now go record some awesome content!